Commenting on his book The Revenge of Analog - Real Things and Why They Matter, author David Sax said that writing a book was "a terrible business idea. But you do it because you have an idea you want to solidify into something." Something more than a social media post. Having just received a finished copy of his book, which he cradled affectionately, he said, "I can literally rub my hand over my name. That's worth however many g**d*** years I put into this thing!"