Tuesday, September 27, 2011

Six Things I've Learned

Here are six things I've learned about creating a self-published book:

1. Write where you are: More frequently this is expressed as 'write what you know'. My version means that it's OK to publish a book and not know absolutely everything on that topic. Sometimes, what you have to share with others is more valuable than knowing everything on a topic. If everyone who creates a book had to know everything about the book's subject, most books would never make it to print. There's always more to learn. Find a micro-niche and expand on it.

2. Don't release your book in June. Statistically, June is the worst month in which to release a new book. (February is the worst month in which to release a Christmas book.)

3. Unexpected Canada Post lockout won't help 2. above. (My timing may have been a little bit off, but I was so happy to see my book in print and be able to share it with others, that I went ahead anyway!)

4. Customers always want more information than you've provided. This is OK. At least you'll have provided a starting point, and the requested information can often be researched and added later.

5. Find a good designer and printer. This is very important, as this is how readers "see" your book. I was happy to deal with Bryan Babcock Design and Allan Graphics, both local enterprises here in Kingston. Did I mention delivery of boxes of finished books to my door?

6. I don't have a 6. This is invariably something I haven't recognized or learned yet, or people have been too kind to bring it to my attention. I'll keep 6. open and I'm sure I'll learn it soon.


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