Sunday, June 5, 2011

F is for F-unit, F is for Fulfillment

This is the Trackside Treasure Publications mail room. Here, it's all about fulfilling customers' orders. These are the books I sent out Thursday morning, now in the capable hands of Canada Post. Notwithstanding the sporadic service disruptions due to its internal labour strife, copies of Trackside with VIA: The First 35 Years are being sent and received.

This is fulfilling for my customers and also for me. Customers now have an intensely informative book in their hands that if not at first glance a page-turner, should prove to be an excellent reference resource when needed for VIA modelling or research, to delve into recent Canadian railway history, or just to settle an argument. It's fulfilling for me because this is how I envisioned the book creation process evolving - it really is 10% creating and 90% marketing. Oh, and it's humbling - so I thank you for orders and for your interest in this project.

I'm assessing the impact of Canada Post's labour problems. It's not fulfilling if someone's book is misdirected or in some sort of limbo. Books are shipped in padded mailers with cardboard stiffeners, and they're arriving in fine shape. So far, books have gone to: an Austrian rail dispatcher, a biker-railfan, a Trains magazine author, an American rail travel consultant, a VIA employee, and many others. Still others are stopping by the house for their copy, or jokingly asking if I can 'hoop up their copy' to their train at the Kingston VIA station.

I want the fulfillment process to be easy, stress-free and above all accountable to my customers. If you have any concerns or questions, as always email me at

(The plastic VIA FP9ARM is included to show you that the mailers do in fact contain books on VIA. And the mail room = our dining room table)


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